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How to Craft a Client-Magnetizing Guest Blogging Bio

This is a guest post by freelance blogger Alicia Rades.

If you frequent blogs like Be a Freelance Writer, you’ve likely heard countless times that guest blogging is a great way to boost your portfolio and land better clients.

You’ve probably even ventured to high-authority blogs and pitched your ideas, landed gigs, but have no new clients to show for it. Umm…how exactly is this tactic supposed to boost your freelance writing career?

Here’s the deal: To land clients from a guest post, you not only have to write killer content that will make them want you writing for their projects, but you have to reel them in with your author bio.

Ready to start seeing results from your guest posts? Follow these simple tips to write a client-magnetizing guest blogging bio.

Let Them Know You’re Available

If you don’t tell people you’re available for hire, how are they supposed to know? Sure, they could head to your website and figure it out, but you want to make things easy for prospects. They’re not going to visit every writer’s website to see who’s available for work. In your short bio, they should understand that you can write for them in addition to the site you’re contributing to.

Why is this important? Prospects might see your post on a popular site and assume your calendar is full of similar projects. Or if you simply state that you’re a writer, they might think you’re employed by another company and not taking on freelance work.

This doesn’t have to be a tricky addition to your bio. A few words can do the trick. Consider something like “Jane Doe is a freelance blogger for hire” or “Contact Jane at janedoe.com to see how she can help with your blog content strategy.”

Be Specific about Your Services

Not sharing what types of services you provide can prove to be a big mistake. What if you’re more than a blogger? Potential clients who would love these other services aren’t going to know this just by looking at your guest post.

Since I produce mostly blog content, I stick to sharing the topics I most love writing about. This way I don’t have people contacting me about subjects I know nothing about. If you provide services outside of blogging, add it to your bio. Something like “Jane Doe is a freelance writer specializing in blog content, press releases, and whitepapers” is great.

Link to Your Writer Website, Not Your Pet Project

Too often I see writers link to their hobby blogs or fiction works. They later don’t understand why they aren’t getting writing clients. This is perhaps the biggest (and most common) mistake you can make when your objective is to attract prospects.

While guest blogging can be a great tool for promoting these projects, don’t share them if getting clients is your priority. Instead, send prospects to your writer website or portfolio. In most cases, your landing page should include a “hire me” call-to-action.

Offer a Free Gift that Will Resonate With Clients

While this option isn’t a necessity, it’s a great way to reel clients in and get them to visit your website. When your services aren’t enough to attract prospects, a free gift can give them that extra push to click on your link. If your website is awesome enough, they just might stay, learn more about you, and hire you.

I personally offer a worksheet that helps clients decide which writer to hire for their project. Other awesome gifts I’ve seen include:

The key here is to create a free gift clients will download. I see a lot of writers offering gifts to other freelancers. That’s great if you’re focusing on networking with or teaching other writers, but potential clients probably don’t want to read an eBook about how to break into freelance writing or download a freelancer’s business plan template.

Customize Your Bio for the Blog’s Audience

The same way you write blog content geared toward the particular blog’s audience, you want to make sure your bio speaks to that audience, too. Instead of going with a generic bio to accompany each guest post you write, tweak it to best compliment your post.

Your tweaks might involve emphasizing different credentials based on the post topic, or you might stress particular services depending on the blog’s audience.

Let’s say I’m writing a post about blogging tips. My bio will probably look something like this:

“Alicia Rades is a freelance blogger for hire backed by years of blogging experience. Not only does she love the art of blogging, but she has a passion for teaching others the ins-and-outs of the trade. Learn more about her and her content writing services at aliciaradeswriter.com, where you can grab her free Which Freelance Blogger Should I Hire? worksheet.”

That bio incorporates all the mentioned tips above, but it’s not appropriate for all guest posts. Along with writing about blogging, I also specialize in career topics. If I’m guest posting for a careers website, my bio might look more like this:

“Alicia Rades is a freelance blogger for hire who specializes in creating content on careers and freelancing among other topics. Learn more about her and her content writing services at aliciaradeswriter.com, where you can grab her free Which Freelance Blogger Should I Hire? worksheet.”

Writing your bio doesn’t have to be tricky. After all, it’s usually only going to be two or three sentences. But incorporating these few tips can lead to more contacts and better clients.

Want to see how your author bio performs? Share a sample bio in the comment section, and then make sure to leave feedback for others. When responding to others, consider if you would hire them based on their bio (if you were a client). If not, what can they add/take away to make the bio more client-friendly?

 

Alicia Rades (@aliciarades) is a freelance blogger, writer, and editor. When she’s not writing for clients, you can find her moderating comments on her favorite blogging forum, offering freelance and career tips on various blogs, or discussing blogging topics at aliciaradeswriter.com. Visit her site to learn more about her available blogging services and to grab her free Which Freelance Blogger Should I Hire? worksheet. 

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Francesca Nicasio

I'm a freelance writer specializing in blog posts, web content, and press releases for Internet companies. I also love helping aspiring freelance writers build their portfolio and find clients. Download my free ebook 25 Types of Writing Gigs that Pay Well (and How to Find Them) here to get started.

  • Thanks for having me today, Francesca! I can’t wait to see the bios people come up with. 🙂

    • Thanks for this post, Alicia! 🙂 Writing a bio for guest posts is quite tricky. But with your tips, I can make my guest blogging bio right. 🙂 Keep up the great job! Do you have any tips on which sites to target when pitching for guest posts?

      • Target well-established blogs in your niche with a high amount of traffic. Those are the ones that make it worth your time. I’m also all for guest blogging on blogs that you loyally follow. That’s a great way to build connections and network with others in your niche. I’ve received referrals from that before, so it definitely works.

        What you DON’T want to do is pitch an idea to a site that you’ve never heard of before just because it accepts guest posts. For one, you don’t yet understand their voice and their audience, which can make your guest post fail completely. Two, unless they’re paying you, you won’t get much out of it. Are you getting a valuable networking opportunity that will stick? Does the site get enough visitors to drive traffic to your site?

        Hope this helps!

        • Thank you, Alicia! This definitely helps! I’m keeping this reply on my Evernote and use it as a guide when looking for guest blogging opportunities. 🙂

    • You’re very welcome, Alicia! 😀

  • Thanks for an excellent post, Alicia & Francesca! Writing bios is always a challenge for me. I like to “collect” examples of great bios I come across in one document and analyze what I like about them 🙂 But I think I tend to over-think it. I like your simple advice!

  • Zoe Uwem

    Fantastic post, Francesca and Alicia! Well-crafted guest post bios can open doors especially when guest-posting on the right site.
    Thanks for the information.

    • Thanks, Zoe! Yep Alicia wrote an excellent piece. I’ve landed a few clients myself thanks to a solid bio, so I can attest that her tactics are effective!

  • Halona Black

    Such a great post, Alicia! I spend so much time trying to write a great blog post that by the time I get to my own bio, I feel like I’ve run out of gas. Sometimes I read bios that are so cute — but still fits with the writer’s personality and brand. So then I try to do that and it doesn’t quite work. So then I pare it down to the basics and it seems a bit boring. However your advice reminds me that as long as I put in the bio basics so that they will know that I’m available for work as well as nudge them to my email list, then I’ve done well.

    • Getting the basics down is the most important thing. 😉 Adding the cutesy stuff is good too, as long as they don’t distract or make the bio unnecessarily long.

  • Great points Alicia! This is so timely for me because I don’t enjoy writing my own bios. I’ve been in the look out for tips on how to craft an effective bio. Thank you!

  • Thanks for linking to my white paper, Alicia and Francesca – it’s nice to know i lead by example 😉

    The post is excellent, too – as someone said in the comments before me, by the time they finish with the guest post, there’s no more creativity for the bio. And truth is, we should treat author bios the same way we treat cover letters or pitch letters to clients. It is never one-size-fit-all type of business – customize it for success!

    • Hi Diana! I’m glad Alicia included a link to your white paper–it’s a great resource that can attract clients AND subscribers. 🙂

      Thanks for stopping by!

    • No problem, Diana!

  • Hi Alicia, I just want to share that I’m getting ready to commit to a long-term guest posting campaign. 🙂 While I was planning, I ran into a bit of a dilemma: Should I link my guest posts to my tech blog or to my writing portfolio? I knew that I’m going to find the answer somewhere in this post. And I did! 🙂 So, thank you! 🙂 And Francesca, thanks again for all your help and advice.

    • Sorry I missed this comment, Irene! I just want to be clear with everyone that I’m not saying you should never link to your pet project. You definitely should if that’s what you’re trying to promote. But if you’re struggling to get clients and that’s why you’re guest posting, your website/portfolio is the best place to link.

      • Hi Alica, thanks for the reply! 🙂 I recently created an ebook that my potential clients can download. So, every link will point to my landing page from now on.

  • That is a brilliant post Alicia. I was able to realize I was confusing an About Page summary for being my Writers Bio. Now working on changing it shall post it here when its done.

    Thanks for the post.